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Articles about PPC
and SEO/ GEO.

Learn from us and read our take on advertising and organic search in an ever changing envoronment.

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09/25/2026 00:00
· 11 min
SEO Challenges in 2026: A Guide to the Climb
The real SEO challenges teams and clients face in 2026, from trust, timelines, and reporting to AI Overviews and zero-click search, and how to handle them.
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Daniel Rojo
SEO Expert
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Advertising
Google Merchant Center's new conversational attributes, explained
Noah Van Der Valk ·
07/21/2026 00:00
· 7 minutes
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Organic search
Untangling redirect chains to set your SEO free
Anne ·
07/17/2026 00:00
· 7 minutes
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Organic search
The importance of Core Web Vitals in SEO
Anne ·
07/10/2026 00:00
· 8 minutes
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Organic search
Claude Skills for SEO: what they are and how to use them
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Daniel Rojo
SEO Expert
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Advertising
Webinar: Chatgpt Ads in Europe. Our first learnings, tech and approach
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Valentin De Coninck
Specialist ~ Flowboost
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Organic search
The importance of a staging environment in SEO: Your website's laboratory
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Daniel Rojo
SEO Expert
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Organic search
Google penalties explained: the parking-ticket guide to getting your rankings back
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Daniel Rojo
Social Media & Community Expert
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Organic search
How to change a domain name without starting from zero
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Anne Bout
SEO Specialist
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Organic search
How to get that like on your title tags
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Anne
SEO specialist
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Organic search
From full shop to full till with SEO conversion rate optimization
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Anne
SEO Specialist
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Organic search
A complete guide to SEO migrations
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Daniel Rojo
SEO Specialist
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Organic search
How to write an About Us page that actually builds trust
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Anne
SEO Specialist
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Organic search
How businesses get recommended on Google Ask Maps
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Anne
SEO specialist
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Advertising
The investigator's report: which Google Ads AI is actually worth hiring?
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Anne
SEO specialist
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Organic search
AI linkbuilding & AI backlinks in 2026
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Daniel Rojo
SEO Specialist
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