Advertising

Webinar: Chatgpt Ads in Europe. Our first learnings, tech and approach

Valentin De Coninck

September 2026

60 min

Valentin De Coninck

Sep 17, 2026

60 min

No headings found

Live from Rotterdam, Floris, Valentin and Tom, shared insights into their first experience with ChatGPT Ads and the manager built by Flowboost for a successful start with the new ad channel.

Over two hundred people joined. The introductory poll showed a lot about where the market is: 48% already started with ChatGPT Ads, where 89% plans to within the next three months.

Besides experiences from cases in the United States (Claiming the first-movers advantage in ChatGPT Ads) the webinar covered how the brand new channel works today. Where it's positioned next to Google and Meta. Why context hints are nothing like keywords. And how to push Google Ads winners into ChatGPT Ads over the API, with the help of our Labelizer.

Participants shared almost a hundred questions, of which the most upvoted got answered live. All remaining questions are combined into the FAQ below or in Flowboost Docs.

Getting started

Connecting your ChatGPT Ads account takes an API-key and about a minute. Getting real value out of it takes one more step: linking your Labelizer (Google Ads), so campaigns can get built from products that really contribute to your bottomline.

What do I need before I start?

Flowboost organisation with a project
ChatGPT Ads API key for the ad account you want to manage.
Google Ads connection
Completed Labelizer run on the same project.

Is Flowboost ChatGPT Ads free?

Every organisation starts on free dashboard access, so you can setup your ChatGPT Ads dashboard and explore before deciding anything.

Valentin De Coninck

Meet Wolfy

Triple your productivity with Wolfy, the dedicated Google Ads agent.

Talk to an expert

No headings found

Live from Rotterdam, Floris, Valentin and Tom, shared insights into their first experience with ChatGPT Ads and the manager built by Flowboost for a successful start with the new ad channel.

Over two hundred people joined. The introductory poll showed a lot about where the market is: 48% already started with ChatGPT Ads, where 89% plans to within the next three months.

Participants shared almost a hundred questions, of which the most upvoted got answered live. All remaining questions are combined into the FAQ below or in Flowboost Docs.

Getting started

What do I need before I start?

Flowboost organisation with a project
ChatGPT Ads API key for the ad account you want to manage.
Google Ads connection
Completed Labelizer run on the same project.

Is Flowboost ChatGPT Ads free?

Every organisation starts on free dashboard access, so you can setup your ChatGPT Ads dashboard and explore before deciding anything.

Valentin De Coninck

Meet Wolfy

Triple your productivity with Wolfy, the dedicated Google Ads agent.

Talk to an expert

Frequently asked questions

How does tracking work in ChatGPT Ads, and anything to watch out for?

Tracking works similarly to Google Ads. You place a tracking pixel, define your conversion event based on your end goal and you can deploy it through Google Tag Manager. There's also a Conversion API, which is worth setting up early. The thing to keep in mind: conversion value isn't reported yet. You get conversions, not revenue, so there's no in platform ROAS yet. Use the purchase event for e-commerce, it's simple and reliable. For lead gen pick something lighter than a closed lead, because volume is low enough that a hard conversion gives you almost nothing to optimise for.

How much budget to commit to testing with ChatGPT Ads, and is there a minimum?

How does the product feed work with ChatGPT Ads, and are there specific requirements?

Does ChatGPT Ads optimise for ROAS or CPA like Google, and how many conversions does it need?