Live
Fetching data
The data is fetched by Wolfy and put in a dedicated database for future analysis. Wolfy maps all important data like impressions, clicks, CTR, CPC, conversions, conversion rate, profitablity and impression share. At this point Wolfy does not know what to do with the data.
Live
Trainee
Wolfy processes 30-day data into action: analyses campaigns, ad groups, keywords, search terms, products, or P-Max, scan all or zoom in, and instantly see impressions, clicks, spend, conversions, and ROAS. Maps top-100 winners, worst-50 losers, and top-50 products - so you know exactly where to push or cut.
Floris de Schrijver
Show me campaign data / How are my campaigns doing?
Wolfy
Sure! Do you want to see all enabled campaigns or focus on a specific one?
In review
Junior
She splits your ad data by brand (and non-brand), device, channel, and match type, shows this week versus last, flags the best and worst in Performance Max, and can use extra signals like weather to tune bids.
Thanks to 60-day caching on own dedicated servers, the latency is close to zero.
Wolfy
Morning Valentin, I have an update on your campaigns. I notice that the volume is up during these hot spring days. I propose to set a seasonal bid adjustment.
Valentin De Coninck
Thank you Wolfy, let me know with how much % and on which campaigns to change the adjustment.
In progress
Medior
Fetches fresh keyword data from Google and Majestic, lists last week’s best non-brand terms, spots unprofitable keywords, checks real ROAS against your targets and budgets, and reads your threshold sheet to warn you when performance is down.
Checks every campaign’s real ROAS against the target, sees when tight budgets or low ad rank are costing you impressions, and simply increases the budget when you approve it.
Wolfy
Hi Arjan, I advice to increase your budget because you lose impression share for the non-branded campaign
Arjan Schoorl
Amazing! If the performance is 10% higher than the campaign target, you can increase.
Wolfy
Yes, the performance is 18% better. I've increased the budget.
Blacklog
Senior
Acts like a 10 year experienced Google Ads strategist. Dives into all the client information (Notion, Google Drive files and even the CMS data). She stores a full year of data for instant look-ups, auto-groups products by over- or under-performance (Labelizer), and knows when to use a lead-gen or e-com approach.
In this stage Wolfy keeps learning and is challenged by real human knowledge.
Get early access.
Wolfy is still in training but she is learning fast. Get early access and triple your companies productivity on Google Ads management.