The Bing Ads agency for brands that already outgrew Google.
The Bing Ads agency for brands that already outgrew Google.
You've scaled Google. Now the auctions are crowded, the CPCs keep climbing, and every extra euro buys less. That's not a Google problem, it's a single-channel problem. Flowboost runs Microsoft Advertising as your second growth engine, reaching buyers your Google campaigns never touch, with the same senior team and the same Wolfy 24/7 reporting behind it.
You've scaled Google. Now the auctions are crowded, the CPCs keep climbing, and every extra euro buys less. That's not a Google problem, it's a single-channel problem. Flowboost runs Microsoft Advertising as your second growth engine, reaching buyers your Google campaigns never touch, with the same senior team and the same Wolfy 24/7 reporting behind it.
The channel most agencies forget to pitch you.
The channel most agencies forget to pitch you.
The channel most agencies forget to pitch you.
There's a reason your current agency rarely brings up Microsoft Ads: it's less work for them to keep pouring budget into the channel they already manage. We see it differently. A large share of advertisers still aren't active on Microsoft, which means lower competition and cheaper clicks for the brands that show up. We treat Bing as deliberate territory, not an afterthought you import once and ignore.
There's a reason your current agency rarely brings up Microsoft Ads: it's less work for them to keep pouring budget into the channel they already manage. We see it differently. A large share of advertisers still aren't active on Microsoft, which means lower competition and cheaper clicks for the brands that show up. We treat Bing as deliberate territory, not an afterthought you import once and ignore.
A different audience, not a cheaper one
B2B targeting Google literally cannot offer
Lower competition, more impression share
Fewer advertisers in the auction means your budget stretches further and you hold top positions for less. In niche and local markets, a modest Microsoft budget can dominate impression shares that would cost a fortune to match on Google.
A different audience, not a cheaper one
The mistake most brands make is treating Microsoft as "discount Google." It isn't. A meaningful slice of Bing users don't use Google as their primary engine at all, so you're not rebidding on the same people, you're reaching new ones, skewing older, higher-income and desktop-heavy. For premium, professional and considered-purchase products, that profile often converts better than your Google traffic.
B2B targeting Google literally cannot offer
Lower competition, more impression share
How we run your Microsoft Ads.
Start by importing the right things, not everything
Microsoft makes it easy to import your Google campaigns one-to-one, which is exactly why so many accounts underperform. Audiences, devices and intent behave differently here. We bring over what belongs, then rebuild bids, budgets and targeting around how Bing actually behaves.
Deploy a niche-tailored system
We don't run default settings every other brand uses. We apply one of our industry frameworks, built in-house, and adapt it to your account, combining our own automation stack with human data interpretation so growth stays scalable instead of accidental.
Monitor and refine 24/7 with Wolfy
Wolfy, our AI reporting team member, watches the account around the clock and surfaces improvements, so our senior consultants spend their time on strategy instead of hygiene. You move faster, nothing slips.
No junior consultants. Senior people who actually know this channel.
Plenty of agencies can spell "Bing." Far fewer have run it seriously. Every Flowboost account is handled by experienced consultants who understand where Microsoft's strengths (LinkedIn targeting, desktop intent, lower CPCs) turn into real revenue, and where they don't. No trainees learning on your budget.
Why you should rely on us as your Bing Ads agency.
Without us
Bing imported once and forgotten
Google campaigns copy-pasted at lower bids
LinkedIn targeting left unused
One saturated channel doing all the work
Reports that don't drive decisions
With us
A dedicated Microsoft strategy
Bids and audiences rebuilt for Bing
LinkedIn professional targeting activated
A genuine second growth channel
Wolfy's 24/7 monitoring and clear reporting
And much more…
Real stories of brands that broke
through their marketing plateau.
Real stories of brands that broke through their marketing plateau.
What it feels like to have a team that puts you in the lead.
What it feels like to have a team that puts you in the lead.
Job Smits van Waesberghe
Blooming Good
"Flowboost has taken our Google Ads account to the next level. Thanks to their smart automations, such as performance-based bucketing and customised scripts, we now have a more efficient and effective campaign execution. What we particularly like is their proactive approach and transparent way of working: all analyses, optimisations and notes are easy to find in our shared dashboard. As a result, we always know exactly where we stand. Working with Flowboost feels like an extension of our own team - expert, committed and result-oriented. Highly recommended for companies that take their online advertising seriously!"
Justin Regterschot
Founder and Director of BONO
"Flowboost has been a valuable extension of our team over the past months. Thanks to their expertise and close collaboration, we were able to scale our Google Ads performance significantly, despite limited in-house PPC capacity. Their team is always accessible, proactive, and sharp in their execution. Knowing we can rely on their knowledge at any time has given us the confidence to move faster and smarter. On top of that, it freed up time for our colleagues to focus on other high-impact initiatives, which added even more value across the business."
Pieter van Dijke
DGA - The Box Company
"Flowboost brought the structure, professionalism, and strategic focus our online marketing needed. From day one, they impressed us with their thorough approach and deep understanding of our business and audience. Their focus on data and transparency has given us valuable insights that go beyond campaign performance, they’ve improved our entire customer journey. What sets Flowboost apart is their honesty and dedication: they treat our budget like their own. The collaboration feels like working with a true partner that drives sustainable growth.”
Arthur Peters
Owner - Stuur Chauffeurs
"Flowboost has been instrumental in elevating our digital presence. They combine strategic thinking with genuine dedication, helping us strengthen our visibility in a highly competitive market. Their SEO and Google Ads expertise not only drives high-quality leads but also gives us valuable insights into our audience and growth potential. What truly stands out is their honesty, communication, and attention to detail, it feels like working with an in-house marketing team that shares our ambitions."
Stijn Savelkoul
Founder & CEO - The Tester
"Working with Flowboost on our German SEO has been a great experience. They quickly understood our business and the challenges of the German market. Within a few months, we saw real progress: more visibility, more traffic, and better rankings across key products. They’re proactive, easy to work with, and deliver what they promise."
Job Smits van Waesberghe
Blooming Good
"Flowboost has taken our Google Ads account to the next level. Thanks to their smart automations, such as performance-based bucketing and customised scripts, we now have a more efficient and effective campaign execution. What we particularly like is their proactive approach and transparent way of working: all analyses, optimisations and notes are easy to find in our shared dashboard. As a result, we always know exactly where we stand. Working with Flowboost feels like an extension of our own team - expert, committed and result-oriented. Highly recommended for companies that take their online advertising seriously!"
Justin Regterschot
Founder and Director of BONO
"Flowboost has been a valuable extension of our team over the past months. Thanks to their expertise and close collaboration, we were able to scale our Google Ads performance significantly, despite limited in-house PPC capacity. Their team is always accessible, proactive, and sharp in their execution. Knowing we can rely on their knowledge at any time has given us the confidence to move faster and smarter. On top of that, it freed up time for our colleagues to focus on other high-impact initiatives, which added even more value across the business."
Pieter van Dijke
DGA - The Box Company
"Flowboost brought the structure, professionalism, and strategic focus our online marketing needed. From day one, they impressed us with their thorough approach and deep understanding of our business and audience. Their focus on data and transparency has given us valuable insights that go beyond campaign performance, they’ve improved our entire customer journey. What sets Flowboost apart is their honesty and dedication: they treat our budget like their own. The collaboration feels like working with a true partner that drives sustainable growth.”
Arthur Peters
Owner - Stuur Chauffeurs
"Flowboost has been instrumental in elevating our digital presence. They combine strategic thinking with genuine dedication, helping us strengthen our visibility in a highly competitive market. Their SEO and Google Ads expertise not only drives high-quality leads but also gives us valuable insights into our audience and growth potential. What truly stands out is their honesty, communication, and attention to detail, it feels like working with an in-house marketing team that shares our ambitions."
Stijn Savelkoul
Founder & CEO - The Tester
"Working with Flowboost on our German SEO has been a great experience. They quickly understood our business and the challenges of the German market. Within a few months, we saw real progress: more visibility, more traffic, and better rankings across key products. They’re proactive, easy to work with, and deliver what they promise."
Job Smits van Waesberghe
Blooming Good
"Flowboost has taken our Google Ads account to the next level. Thanks to their smart automations, such as performance-based bucketing and customised scripts, we now have a more efficient and effective campaign execution. What we particularly like is their proactive approach and transparent way of working: all analyses, optimisations and notes are easy to find in our shared dashboard. As a result, we always know exactly where we stand. Working with Flowboost feels like an extension of our own team - expert, committed and result-oriented. Highly recommended for companies that take their online advertising seriously!"
Justin Regterschot
Founder and Director of BONO
"Flowboost has been a valuable extension of our team over the past months. Thanks to their expertise and close collaboration, we were able to scale our Google Ads performance significantly, despite limited in-house PPC capacity. Their team is always accessible, proactive, and sharp in their execution. Knowing we can rely on their knowledge at any time has given us the confidence to move faster and smarter. On top of that, it freed up time for our colleagues to focus on other high-impact initiatives, which added even more value across the business."
Pieter van Dijke
DGA - The Box Company
"Flowboost brought the structure, professionalism, and strategic focus our online marketing needed. From day one, they impressed us with their thorough approach and deep understanding of our business and audience. Their focus on data and transparency has given us valuable insights that go beyond campaign performance, they’ve improved our entire customer journey. What sets Flowboost apart is their honesty and dedication: they treat our budget like their own. The collaboration feels like working with a true partner that drives sustainable growth.”
Arthur Peters
Owner - Stuur Chauffeurs
"Flowboost has been instrumental in elevating our digital presence. They combine strategic thinking with genuine dedication, helping us strengthen our visibility in a highly competitive market. Their SEO and Google Ads expertise not only drives high-quality leads but also gives us valuable insights into our audience and growth potential. What truly stands out is their honesty, communication, and attention to detail, it feels like working with an in-house marketing team that shares our ambitions."
Stijn Savelkoul
Founder & CEO - The Tester
"Working with Flowboost on our German SEO has been a great experience. They quickly understood our business and the challenges of the German market. Within a few months, we saw real progress: more visibility, more traffic, and better rankings across key products. They’re proactive, easy to work with, and deliver what they promise."
Job Smits van Waesberghe
Blooming Good
"Flowboost has taken our Google Ads account to the next level. Thanks to their smart automations, such as performance-based bucketing and customised scripts, we now have a more efficient and effective campaign execution. What we particularly like is their proactive approach and transparent way of working: all analyses, optimisations and notes are easy to find in our shared dashboard. As a result, we always know exactly where we stand. Working with Flowboost feels like an extension of our own team - expert, committed and result-oriented. Highly recommended for companies that take their online advertising seriously!"
Justin Regterschot
Founder and Director of BONO
"Flowboost has been a valuable extension of our team over the past months. Thanks to their expertise and close collaboration, we were able to scale our Google Ads performance significantly, despite limited in-house PPC capacity. Their team is always accessible, proactive, and sharp in their execution. Knowing we can rely on their knowledge at any time has given us the confidence to move faster and smarter. On top of that, it freed up time for our colleagues to focus on other high-impact initiatives, which added even more value across the business."
Pieter van Dijke
DGA - The Box Company
"Flowboost brought the structure, professionalism, and strategic focus our online marketing needed. From day one, they impressed us with their thorough approach and deep understanding of our business and audience. Their focus on data and transparency has given us valuable insights that go beyond campaign performance, they’ve improved our entire customer journey. What sets Flowboost apart is their honesty and dedication: they treat our budget like their own. The collaboration feels like working with a true partner that drives sustainable growth.”
Arthur Peters
Owner - Stuur Chauffeurs
"Flowboost has been instrumental in elevating our digital presence. They combine strategic thinking with genuine dedication, helping us strengthen our visibility in a highly competitive market. Their SEO and Google Ads expertise not only drives high-quality leads but also gives us valuable insights into our audience and growth potential. What truly stands out is their honesty, communication, and attention to detail, it feels like working with an in-house marketing team that shares our ambitions."
Stijn Savelkoul
Founder & CEO - The Tester
"Working with Flowboost on our German SEO has been a great experience. They quickly understood our business and the challenges of the German market. Within a few months, we saw real progress: more visibility, more traffic, and better rankings across key products. They’re proactive, easy to work with, and deliver what they promise."
Job Smits van Waesberghe
Blooming Good
"Flowboost has taken our Google Ads account to the next level. Thanks to their smart automations, such as performance-based bucketing and customised scripts, we now have a more efficient and effective campaign execution. What we particularly like is their proactive approach and transparent way of working: all analyses, optimisations and notes are easy to find in our shared dashboard. As a result, we always know exactly where we stand. Working with Flowboost feels like an extension of our own team - expert, committed and result-oriented. Highly recommended for companies that take their online advertising seriously!"
Justin Regterschot
Founder and Director of BONO
"Flowboost has been a valuable extension of our team over the past months. Thanks to their expertise and close collaboration, we were able to scale our Google Ads performance significantly, despite limited in-house PPC capacity. Their team is always accessible, proactive, and sharp in their execution. Knowing we can rely on their knowledge at any time has given us the confidence to move faster and smarter. On top of that, it freed up time for our colleagues to focus on other high-impact initiatives, which added even more value across the business."
Pieter van Dijke
DGA - The Box Company
"Flowboost brought the structure, professionalism, and strategic focus our online marketing needed. From day one, they impressed us with their thorough approach and deep understanding of our business and audience. Their focus on data and transparency has given us valuable insights that go beyond campaign performance, they’ve improved our entire customer journey. What sets Flowboost apart is their honesty and dedication: they treat our budget like their own. The collaboration feels like working with a true partner that drives sustainable growth.”
Arthur Peters
Owner - Stuur Chauffeurs
"Flowboost has been instrumental in elevating our digital presence. They combine strategic thinking with genuine dedication, helping us strengthen our visibility in a highly competitive market. Their SEO and Google Ads expertise not only drives high-quality leads but also gives us valuable insights into our audience and growth potential. What truly stands out is their honesty, communication, and attention to detail, it feels like working with an in-house marketing team that shares our ambitions."
Stijn Savelkoul
Founder & CEO - The Tester
"Working with Flowboost on our German SEO has been a great experience. They quickly understood our business and the challenges of the German market. Within a few months, we saw real progress: more visibility, more traffic, and better rankings across key products. They’re proactive, easy to work with, and deliver what they promise."
Job Smits van Waesberghe
Blooming Good
"Flowboost has taken our Google Ads account to the next level. Thanks to their smart automations, such as performance-based bucketing and customised scripts, we now have a more efficient and effective campaign execution. What we particularly like is their proactive approach and transparent way of working: all analyses, optimisations and notes are easy to find in our shared dashboard. As a result, we always know exactly where we stand. Working with Flowboost feels like an extension of our own team - expert, committed and result-oriented. Highly recommended for companies that take their online advertising seriously!"
Justin Regterschot
Founder and Director of BONO
"Flowboost has been a valuable extension of our team over the past months. Thanks to their expertise and close collaboration, we were able to scale our Google Ads performance significantly, despite limited in-house PPC capacity. Their team is always accessible, proactive, and sharp in their execution. Knowing we can rely on their knowledge at any time has given us the confidence to move faster and smarter. On top of that, it freed up time for our colleagues to focus on other high-impact initiatives, which added even more value across the business."
Pieter van Dijke
DGA - The Box Company
"Flowboost brought the structure, professionalism, and strategic focus our online marketing needed. From day one, they impressed us with their thorough approach and deep understanding of our business and audience. Their focus on data and transparency has given us valuable insights that go beyond campaign performance, they’ve improved our entire customer journey. What sets Flowboost apart is their honesty and dedication: they treat our budget like their own. The collaboration feels like working with a true partner that drives sustainable growth.”
Arthur Peters
Owner - Stuur Chauffeurs
"Flowboost has been instrumental in elevating our digital presence. They combine strategic thinking with genuine dedication, helping us strengthen our visibility in a highly competitive market. Their SEO and Google Ads expertise not only drives high-quality leads but also gives us valuable insights into our audience and growth potential. What truly stands out is their honesty, communication, and attention to detail, it feels like working with an in-house marketing team that shares our ambitions."
Stijn Savelkoul
Founder & CEO - The Tester
"Working with Flowboost on our German SEO has been a great experience. They quickly understood our business and the challenges of the German market. Within a few months, we saw real progress: more visibility, more traffic, and better rankings across key products. They’re proactive, easy to work with, and deliver what they promise."
Job Smits van Waesberghe
Blooming Good
"Flowboost has taken our Google Ads account to the next level. Thanks to their smart automations, such as performance-based bucketing and customised scripts, we now have a more efficient and effective campaign execution. What we particularly like is their proactive approach and transparent way of working: all analyses, optimisations and notes are easy to find in our shared dashboard. As a result, we always know exactly where we stand. Working with Flowboost feels like an extension of our own team - expert, committed and result-oriented. Highly recommended for companies that take their online advertising seriously!"
Justin Regterschot
Founder and Director of BONO
"Flowboost has been a valuable extension of our team over the past months. Thanks to their expertise and close collaboration, we were able to scale our Google Ads performance significantly, despite limited in-house PPC capacity. Their team is always accessible, proactive, and sharp in their execution. Knowing we can rely on their knowledge at any time has given us the confidence to move faster and smarter. On top of that, it freed up time for our colleagues to focus on other high-impact initiatives, which added even more value across the business."
Pieter van Dijke
DGA - The Box Company
"Flowboost brought the structure, professionalism, and strategic focus our online marketing needed. From day one, they impressed us with their thorough approach and deep understanding of our business and audience. Their focus on data and transparency has given us valuable insights that go beyond campaign performance, they’ve improved our entire customer journey. What sets Flowboost apart is their honesty and dedication: they treat our budget like their own. The collaboration feels like working with a true partner that drives sustainable growth.”
Arthur Peters
Owner - Stuur Chauffeurs
"Flowboost has been instrumental in elevating our digital presence. They combine strategic thinking with genuine dedication, helping us strengthen our visibility in a highly competitive market. Their SEO and Google Ads expertise not only drives high-quality leads but also gives us valuable insights into our audience and growth potential. What truly stands out is their honesty, communication, and attention to detail, it feels like working with an in-house marketing team that shares our ambitions."
Stijn Savelkoul
Founder & CEO - The Tester
"Working with Flowboost on our German SEO has been a great experience. They quickly understood our business and the challenges of the German market. Within a few months, we saw real progress: more visibility, more traffic, and better rankings across key products. They’re proactive, easy to work with, and deliver what they promise."
Job Smits van Waesberghe
Blooming Good
"Flowboost has taken our Google Ads account to the next level. Thanks to their smart automations, such as performance-based bucketing and customised scripts, we now have a more efficient and effective campaign execution. What we particularly like is their proactive approach and transparent way of working: all analyses, optimisations and notes are easy to find in our shared dashboard. As a result, we always know exactly where we stand. Working with Flowboost feels like an extension of our own team - expert, committed and result-oriented. Highly recommended for companies that take their online advertising seriously!"
Justin Regterschot
Founder and Director of BONO
"Flowboost has been a valuable extension of our team over the past months. Thanks to their expertise and close collaboration, we were able to scale our Google Ads performance significantly, despite limited in-house PPC capacity. Their team is always accessible, proactive, and sharp in their execution. Knowing we can rely on their knowledge at any time has given us the confidence to move faster and smarter. On top of that, it freed up time for our colleagues to focus on other high-impact initiatives, which added even more value across the business."
Pieter van Dijke
DGA - The Box Company
"Flowboost brought the structure, professionalism, and strategic focus our online marketing needed. From day one, they impressed us with their thorough approach and deep understanding of our business and audience. Their focus on data and transparency has given us valuable insights that go beyond campaign performance, they’ve improved our entire customer journey. What sets Flowboost apart is their honesty and dedication: they treat our budget like their own. The collaboration feels like working with a true partner that drives sustainable growth.”
Arthur Peters
Owner - Stuur Chauffeurs
"Flowboost has been instrumental in elevating our digital presence. They combine strategic thinking with genuine dedication, helping us strengthen our visibility in a highly competitive market. Their SEO and Google Ads expertise not only drives high-quality leads but also gives us valuable insights into our audience and growth potential. What truly stands out is their honesty, communication, and attention to detail, it feels like working with an in-house marketing team that shares our ambitions."
Stijn Savelkoul
Founder & CEO - The Tester
"Working with Flowboost on our German SEO has been a great experience. They quickly understood our business and the challenges of the German market. Within a few months, we saw real progress: more visibility, more traffic, and better rankings across key products. They’re proactive, easy to work with, and deliver what they promise."
Questions you
may have (FAQ).
Questions you
may have.
Is Microsoft Advertising actually worth it, or just a Google add-on?
It's worth its own strategy. A large portion of Microsoft's audience doesn't use Google as their main search engine, so the reach is genuinely incremental, not a duplicate. Combined with lower competition and exclusive LinkedIn targeting, Bing earns a dedicated budget for the right brands, not just your Google scraps.
Is Microsoft Advertising actually worth it, or just a Google add-on?
It's worth its own strategy. A large portion of Microsoft's audience doesn't use Google as their main search engine, so the reach is genuinely incremental, not a duplicate. Combined with lower competition and exclusive LinkedIn targeting, Bing earns a dedicated budget for the right brands, not just your Google scraps.
We've maxed out Google. Will Bing really add growth?
This is exactly the situation Microsoft Ads is best for. When your Google auctions are saturated and each extra euro returns less, Microsoft lets you reach new buyers at lower CPCs instead of overbidding against yourself on the same crowded keywords.
We've maxed out Google. Will Bing really add growth?
What makes Microsoft's LinkedIn targeting such a big deal?
Microsoft owns LinkedIn, so it's the only search platform where you can target by job title, industry, company and seniority. For B2B and high-consideration sales, that means putting ads in front of decision-makers while they search, something no other search engine can replicate.
What makes Microsoft's LinkedIn targeting such a big deal?
How much do your Microsoft Ads management services cost?
We charge based on the actual work needed. Our industry frameworks and the automations we build during onboarding keep time spent on hygiene low, so your investment goes toward strategy and growth rather than manual upkeep.
How much do your Microsoft Ads management services cost?
Can you work as a white label Microsoft Ads partner?
No. We work directly with brands and in-house teams as their Microsoft Advertising agency, with full transparency on the work, data and people on the account. No reselling under another brand.
Can you work as a white label Microsoft Ads partner?
Do you manage Microsoft Ads for small businesses?
Yes. Whether you spend a few hundred or several thousand a month, we build a setup that fits your budget. Microsoft's lower competition actually favours smaller budgets, you can capture strong impression share without enterprise-level spend.
Do you manage Microsoft Ads for small businesses?
Should I hire a freelance Bing expert or an agency like Flowboost?
A freelancer can handle a small, simple account, but you're betting on one person's availability and knowledge of a channel they may rarely run. With Flowboost you get a senior team that runs Microsoft seriously, our niche-tailored system and Wolfy's 24/7 reporting, with no single point of failure.
Should I hire a freelance Bing expert or an agency like Flowboost?
Do you use the Microsoft Audience Network?
We use it deliberately, mainly to extend reach to your most relevant audiences across MSN, Outlook and partner placements, often with LinkedIn-informed targeting. But we don't lean on it to carry growth. Our core engine stays high-intent search, with the Audience Network as a complementary layer.
Do you use the Microsoft Audience Network?
How do you report on the work and data?
We're one of few agencies with a personal portal per client, making everything we do fully visible: growth roadmap, custom performance dashboard, meeting notes and a kanban of jobs to do. Plus a monthly performance call and a quarterly strategy session.
How do you report on the work and data?
What tooling do you work with?
For e-commerce we use Channable for feeds and Profit Metrics for profit tracking. We use Zapier to track MQL, SQL and closed deals, so if your CMS/CRM has Zapier integrations we connect through it without building a custom API.
What tooling do you work with?
