Millions of people ask ChatGPT, Gemini, and Perplexity where to buy, who to hire, and what to use. Most businesses are completely invisible to all of them — and have no idea.
The shift
You're invisible to AI — and don't know it
When someone asks ChatGPT "who sells neon signs in the Netherlands?", it gives a direct answer. If you're not in that answer, that customer never reaches your site at all.
AI needs signals your website doesn't have
Without Organization schema, Wikidata entries, and third-party review profiles, LLMs have no way to understand who you are — or why they should recommend you.
There's no dashboard for AI visibility
Your competitors aren't optimized either
AI visibility optimization is still new. The businesses who move first will build authority that's very hard to catch up to later. This is still an open race.
0
404
none
3/4
Based on a real client audit. Every business is different — request yours to see your actual numbers.
Audit Scope
Four pillars. Full picture.
01 / 04
AI Accessibility
Can AI crawlers actually access and read your website? We check robots.txt directives, page rendering behavior, JavaScript-dependency issues, and whether your content is parseable by LLM scrapers like GPTBot and Google-Extended.
robots.txt
GPTBot
crawlability
02 / 04
Schema & Structure
Structured data is how you tell AI who you are. We check for Organization, Product, FAQ, LocalBusiness, and AggregateRating schema — and flag everything missing or misconfigured that's costing you citations.
JSON-LD
Organization
AggregateRating
03 / 04
Entity & Authority
LLMs trust brands with a verifiable digital footprint. We check your Wikidata entity, Wikipedia presence, review platform profiles (Trustpilot, Google), and external citations that signal authority to AI systems.
Wikidata
Trustpilot
Entity signals
04 / 04
Platform & Presence
Where does your brand appear across the web? We assess your Google Business Profile, social media presence, third-party mentions, and how often you're cited as a source in AI-generated answers across platforms.
Google Business
AI citations
Brand mentions
Coverage
We test across all major AI platforms
ChatGPT
The world's most-used AI assistant. We measure how often your brand appears in product and service recommendations.
~180M daily users
Google AI Overview
Google's AI-generated summaries now appear above organic results. Getting cited here is the new #1 position.
Appears on billions of queries
Gemini
Google's dedicated AI model. Used for complex research queries and deeply integrated into Google Workspace.
Google ecosystem
Perplexity
The fastest-growing AI search engine. Known for citing sources — making it critical for brand visibility.
Fast-growing research tool
Microsoft Copilot
Bing-powered AI built into Windows and Office 365. Major reach through enterprise and consumer Microsoft products.
Windows + Office ecosystem
AI Benchmark Score
We pull your official AI Visibility score from Semrush and benchmark it against direct competitors in your niche.
0–100 score · vs. competitors
Benchmark
See exactly where you stand vs.
your competitors
You're leading but your absolute score is still low and competitors are catching up
You're behind a competitor, they're getting the AI citations you're missing
The whole niche is low, a major opportunity for whoever moves first
Source: Semrush AI Visibility · 0–100 scale measures how often your brand is cited in AI-generated answers relative to the niche median.
AI Visibility benchmark · example niche
22
Competitor A
19
Competitor B
19
Competitor C
18
Competitor D
14
The Deliverable
You get a full audit report like this.
AI Visibility benchmark score
Your official 0–100 AI Visibility score from Semrush, broken down by platform (ChatGPT, Gemini, Google AI, Perplexity), with a direct competitor comparison.
Pillar-by-pillar status
Each of the four audit pillars gets a score, a severity rating (Critical / Attention / Good), and a count of findings — so you see immediately where to focus.
Full findings overview
Every issue with its category, severity, the actual data point, a plain-English explanation, and a concrete recommended action with a priority level.
Expert summary
A written interpretation of your overall situation — what the numbers mean in context, where your biggest opportunities are, and what to tackle first.
Pillar status
Status
Score
#
Critical
40%
3
Critical
10%
6
Attention
35%
4
Good
60%
2
How It Works
Simple. Fast. No fluff.
1
2 minutes
2
Within 48 hours
3
Delivered by email
4
Optional next step
For who
This audit is for you if...
E-commerce stores
People use AI to find products before they even open a browser tab. If your shop isn't being recommended by ChatGPT or Gemini, you're losing customers you'll never even know about.
Local & regional businesses
AI-powered local search is changing how people find service providers. "Who's the best plumber near me?" is now asked to an AI first — not Google. Your visibility there matters.
B2B companies & service providers
Buyers research vendors using AI before they ever contact you. Your authority signals, review profiles, and structured data determine whether you make the AI-generated shortlist.
Marketing-savvy businesses
Already investing in SEO? AI visibility is the next layer. If you care about being found online, you should know exactly what AI systems see — and don't see — when they look at you.
Request Your Audit
Find out where you stand
FAQ
