Most Google Ads accounts quietly leak 10–20% of their budget every month — on search terms that never convert, products running below target ROAS, and campaigns working against each other. We find it all.
The Problem
Wasted ad spend adds up fast
Search terms with 100+ clicks and zero conversions. Products eating budget far below your target ROAS. Every month this compounds — and most advertisers don't catch it until it's serious.
Smart Bidding learns from flawed data
If soft conversions like "Add to Cart" or FAQ clicks count as primary conversions, your bidding algorithm is chasing the wrong signal — misallocating budget at scale, automatically.
Winners don't get enough budget
Campaigns competing against each other
Branded shopping costs exploding? PMax campaigns cannibalising your Search traffic? These structural conflicts are common and routinely go undetected in monthly reporting.
AI Visibility benchmark · example niche
279
+616%
75%
137/139
Based on a real audit. Every account is different — request yours to see your actual numbers.
What We Analyse
Five pillars. Full picture.
01 / 05
Wasted Ad Spend
We identify every euro going to search terms, audiences, or products that have never converted — and quantify the monthly waste so you can act on exact numbers, not guesses.
Search terms
Shopping labels
Budget leaks
02 / 05
Blind Spot Analysis
Sinking conversion rates, rising CPCs, declining impression share — we track 12-month trend lines across all campaigns to catch slow-burning problems before they become expensive.
CR trends
CPC trends
IS analysis
03 / 05
Tracking Integrity
If your conversion tracking is polluted, Smart Bidding optimises for the wrong things. We audit every conversion action to verify what's actually driving your bidding algorithm.
Conversion quality
Smart Bidding signals
Tag audit
04 / 05
Campaign Structure
Ad group fragmentation, PMax cannibalisation, branded leakage — we audit your full campaign architecture to find structural conflicts that silently degrade performance.
PMax
Search structure
Branded
05 / 05
Assortment Performance
For e-commerce: we label every product as a winner, scaler, or money-loser and show you exactly how your budget is distributed — so you can fund what works and cut what doesn't.
Product ROAS
Budget allocation
Labelizer
+cross-report
Connected Findings
The most valuable insights emerge when you connect the dots between pillars. We map these cross-report signals so you understand root causes — not just symptoms.
Root cause analysis
Priority matrix
Example Output
Pillar
Severity
Impact
Tracking
Critical
High
Tracking
Critical
High
Branded
Attention
High
Structure
Attention
Mid
Assortment
Critical
Mid
Assortment
Good
Opportuninty
How It Works
Simple process.
No access needed upfront.
1
2
3
What You Get
Executive summary with pillar scores
A high-level overview of your account health across all 5 pillars — with scores, severity ratings (Critical / Attention / Good), and a total finding count.
Blind spot & trend analysis
Cross-report connections
The most valuable findings often emerge from connecting the dots between pillars. We map these relationships so you understand root causes, not just symptoms.
Wasted spend breakdown
Exact euro amounts: search term waste, shopping label waste, and total normalised monthly waste as a % of your budget.
Full findings list with priorities
Every issue ranked by severity and impact. You'll know exactly what to fix first — and what you can leave for later.
Pillar status
Score
Status
Tracking
10%
Critical
Branded
40%
Attention
Structure
40%
Attention
Assortment
45%
Attention
Ads
60%
Wacth
Wasted Spend · monthly
Waste/mnd
Search terms
≈€1,272
Shopping labels
≈€4,215
Total waste
≈€5,487
Request your free audit
FAQ
