Helping The Box Company lead the teambuilding market with PPC & SEO
+50.5%
organic sessions
+51.7%
new organic users
+50%
increase in ranking keywords in the Netherlands after 8 months
Situation
The Box Company is a Dutch event company that creates interactive teambuilding experiences and business games for organizations.
After years of working with a freelancer, they partnered with Flowboost in early 2024 to professionalize their PPC strategy.
Following a successful year, they decided to expand their digital presence with a structured SEO strategy to increase organic traffic, improve search rankings in the Netherlands, and complement their paid advertising with sustainable long-term growth.
Problem
Although The Box Company had been achieving good results with its efforts and PPC strategy, the website still had significant room to improve organic visibility.
After identifying the site’s main weaknesses, Flowboost developed a SEO strategy combining technical optimizations, content improvements, and linkbuilding, always taking AI search into account.
This approach resulted in organic growth, drove more qualified traffic, and strengthened the site’s authority, delivering measurable results within months.
Solution
Aiming to improve The Box Company’s overall organic visibility, Flowboost developed the following strategy:
Content optimization and creation based on a prior keyword study
Technical optimizations to ensure proper crawlability, indexability, and a smooth user experience
Google Business Profile (GBP) optimization
Linkbuilding using the platform Backlink.nl
Contextual SEO optimizations with an AI focus
As a result, these actions contributed to increased organic visibility, higher search rankings, and stronger authority in the target market.
Building search visibility
From an SEO perspective, The Box Company has several valuable URLs, including the homepage, five main URLs corresponding to different types of activities or categories (on-site, online, hybrid, custom-made, and Christmas), as well as multiple URLs for specific activities or games.
Optimizing these URLs with the appropriate keywords supports better search visibility, higher rankings, and improved user navigation across the site.
Result
As a result of the SEO strategy implemented, The Box Company achieved a significant improvement in organic performance after eight months of collaboration.
In terms of authority, the improvement was notable, with Trust Flow increasing from 0 to 12 while Citation Flow decreased from 30 to 27, indicating the site is now perceived as more trustworthy with fewer, higher-quality citations. In terms of visibility, there was a 50% increase in ranking keywords in the Netherlands, which translated into higher organic traffic, improved search rankings, and greater overall brand exposure, both on SERPs and LLMs.
Pieter van Dijke
DGA - The Box Company
"Flowboost brought the structure, professionalism, and strategic focus our online marketing needed. From day one, they impressed us with their thorough approach and deep understanding of our business and audience. Their focus on data and transparency has given us valuable insights that go beyond campaign performance, they’ve improved our entire customer journey. What sets Flowboost apart is their honesty and dedication: they treat our budget like their own. The collaboration feels like working with a true partner that drives sustainable growth.”
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