We took a Luxury Chauffeur Service to Pole Position #1
+42%
growth in ranking keywords in the Netherlands over 8 months
+63
local keywords across 6 locations, including SERP features
+42%
organic sessions, +49% new organic users, and +48% total organic users
Situation
Stuur Chauffeurs is a Dutch luxury car service that offers professional drivers for both private and business clients across the Netherlands. They’re known for being flexible, reliable, and offering high-quality, personal service.
After a successful PPC project, Flowboost noticed that Stuur Chauffeurs could reach more people through local SEO.
In 2025, Flowboost created and carried out an SEO plan that focused on improving location-specific landing pages and updating the company’s Google Business Profiles to make it easier for people to find them online.
Problem
Although Stuur Chauffeurs was achieving great results in PPC, there was room for improvement in organic performance.
After conducting an audit, Flowboost found several ways to improve. The website had some issues, like pages competing with each other, repeated content, low domain authority, and missing important keywords. There were also some technical problems and chances to make the website structure clearer and easier to use.
Solution
Based on the findings from the audit, Flowboost developed the following strategy:
Creation of local landing pages
Optimization of existing content
Consolidation of duplicate content
Technical and content architecture improvements
Google Business Profile optimization
Blog content strategy
Linkbuilding using the platform Backlink.nl
The goal was to improve the website’s visibility on Google, improve its online reputation, and make sure the site is well-structured and user-friendly for both visitors and search engines.
Local SEO opportunities
Stuur Chauffeurs has a large fleet of high-end vehicles, primarily Mercedes and Range Rover, supported by a professional team of drivers. The company provides flexible chauffeur services in several locations across the Netherlands.
This offers many SEO opportunities. Not only by targeting local keywords for different locations, but also by highlighting the range of services and vehicles. Optimizing the Google Business Profiles (GBP) helps increase visibility even more in local search results.
Result
After eight months of working on the SEO strategy, Stuur Chauffeurs saw a significant improvement in their organic results.
Keyword rankings grew by more than 40%, with 18 keywords ranking in the top 3, 63 on the first page of Google, and 89 appearing in SERP features, including AI overviews.
Organic traffic also increased significantly, becoming the company’s main source of new visitors, with more than 40% growth in new users and sessions, and an impressive 900% rise in visits coming from ChatGPT.
Arthur Peters
Owner - Stuur Chauffeurs
Flowboost has been instrumental in elevating our digital presence. They combine strategic thinking with genuine dedication, helping us strengthen our visibility in a highly competitive market. Their SEO and Google Ads expertise not only drives high-quality leads but also gives us valuable insights into our audience and growth potential. What truly stands out is their honesty, communication, and attention to detail, it feels like working with an in-house marketing team that shares our ambitions.
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